Want or need to sell your home?

We are a local full service Orlando real estate firm that specializes in various types of real estate sales throughout central Florida. With 12+ years of local real estate experience and the desire to perform at a personal level of service. We have one go to agent responsable for seeing the experience through. It's with this type of service that many of our customers are repeat clients.

In this ever changing real estate market we will be right there guiding you through the selling process. Although we have a general guideline for our process, we understand that every situation is unique. We will not treat your situation like a standard protocal and just push through the stages to close a transaction. We will be your advisor though the entire process. We will meet with you to understand your situation and goals. We'll then put together a plan of action that fits the situation and prepare for going active on the market. Through the negociating, inspections, appraisal, financing, repairs, title work, utilities, and all the many other things that are part of the deal; we will be there.

Staging / Decorating for a Potential Buyer

It's been said to attract a potential buyer, you only need to paint your home and clear the clutter. There is some truth to that, but through the years of selling homes I have clearly found that to get the highest amount of return for the least amount of time, money and effort; you need a little more than paint. You need to "stage" your home before placing it on the market. Staging your home is redecorating your home for the prospect you are marketing to.

To have a competitive edge in the housing market, you need to attract as many buyers as you can. Sure you only need one willing buyer to close the deal but by creating a hype of activity, the buyers are impulsed to react faster and often with a sense that they don't want to lose out. By attracting more buyers you drastically reduce the amount of time that your home is on the market. Which increases the final sales price of your home, and gets you closer to the next stage of your life.

Staging you home for the market is different from the type of home decorating that adds a personal touch to your living space. Fortunately, while staging your home for sale, you can begin the process of planning the décor for your new home.

The outlook should be to predict the most likely buyer for the property. Such as investor verses owner occupied; primary residence or vacation home. By thinking this way you start to understand that the less personal the property is for you the greater the pool of possibilities of buyers. Removing the signs of personal style will get you moving down the right path to effectively market the home. The goal should be to enable potential buyers to see the home as a canvas for their own unique style. Many people personalize their home and decorate with dark colors and heavy fabrics and wall coverings to make the home feel warmer. Yet, buyers are looking for light and bright homes that feel airy to which they can add their own bit of personalization.

As a seller, you need to use your creativity to broaden the audience of potential buyers to whom your home will appeal. The more minimalist your decoration is, the faster your home will sell.

Appeal to Many Potential Buyers

Every seller wants to impress potential home buyers. To do so, you need to frame your home in a way that allows potential buyers to see themselves living in the home. Begin the process by removing your family photos, monogrammed towels, and that handmade sign with your family name. Removing these items increases your family’s safety and security while strangers have access to your home, but the real benefit is that these changes make your home look as much as possible like a model home in a new development.

Houses are built and designed with the fore thought for the rooms use and general furniture layout. Rooms should be displayed as though they have always been used as originally intended. For example, if your dining room currently serves as a family room or den, revert to the original dining room. Let each room have a sole purpose. Don't have a guest room / office or workout room / bedroom. Choose one idenity for the room and make it clear as to what the room is used for. Your family may need to make some temporary adjustments, but there is an intrinsic value to displaying a home in the manner in which all the rooms are used as they were intended.

Eliminate All Clutter

Home sellers also need to reduce the amount of “stuff” in the home. If you like to collect things, such as dolls, toy cars, license plates or sports memorabilia, you need to store these items out of sight. Potential buyers may not see the charm in a room filled with dolls or other items and these items will distract them from looking at your home. Storing away these items can be traumatic, but fortunately careful packing ahead of time increases the change of your most precious belongings being transported safely in the subsequent move once your home has sold.

The kitchen, often at the counter, tends to be a place where buyers and their agent spend time discussing the property. Be sure to remove magnets and items covering the refrigerator. Create clean and clear surface areas to show a larger useable space. Sellers are often impressed at how wonderful their kitchen looks after these simple improvements.

Throughout the house think this: Paper is the Enemy. Old magazines and mail piled up in any room is clutter! Just treat it like the enemy and eliminate it from your house. You will be glad you did and so will the others that share your home. Removing clutter will improve the way you feel in your home and the way you and others will feel about your home.

When you opt for minimalist home decor, potential buyers will be able to see much more. The minimalist approach allows potential buyers to visualize their own family and belongings inside your home. The added benefit for you, as the seller, is that you can begin the packing process early – just pack neatly! Potential buyers will understand and accept a garage full of neatly packed and stacked boxes, but a garage piled to the ceiling with miscellaneous “stuff” probably won’t have the same effect.

Now take it a step further once you've gone this far. Limit the maximum number of items on a surface to three. Remove counter top appliances from the counter and don't stack anything on top of the refrigerator. Place a small vase of flowers or a small plant on the center of tables and/or kitchen island. Limit this to one per room. Have soft relaxing music playing and be sure that the rooms smell fresh. Turn on all lights and replace bulbs as needed. Remember light and bright sells. Have the blinds and shades open to maximize the light. Dust and vaccum everything including ceiling fans. We don't want the buyer to feel dirty or the sense that the house is dirty. Replace the air filter for the house. A well displayed United States flag, if not already displayed on the property is also a welcoming sight. The front of the house is a lasting impression and often determines if people even want to see the inside. Make the exterior front a priority.

Draw Attention to the Home’s Best Features

After living in a home for a long period of time, the owners often forget why they were attracted to the home in the first place. Nevertheless, you must identify the home’s best features and accentuate them as much as possible. Once you have removed your personal touches from the home and eliminated clutter as much as possible, take a look at what is left. Creative furniture arrangements can be a great way to draw attention to your home’s most prized features.

Consider the living room fireplace. Be sure to keep the fireplace clean and perhaps open up the screen and placing a large plant inside or a cluster of candles to draw the eye of potential buyers. Rather than placing your sofa directly in front of the fireplace, consider flanking the fireplace with the sofa and a few chairs in order to draw the eye to the room’s intended focal point.

Are your windows clean? If not, clean them and then place some plants on the sills to connect the interior of your home with its beautiful exterior. Remove heavy window treatments in favor of simple blinds or sheer curtains that let in the light. Remember that potential buyers want homes that are light and airy.

Look at the Entrance

Concentrate on what potential buyers see when they approach your home. Is the front porch immaculate, with a comfy chair and lots of healthy plants? Is your front door pristine and cleaned to a shine? Is that wreath on your door welcoming, or is it time to change to a more seasonal decoration?

Let's not forget the landscaping. I have found here in central Florida that the best thing to improve the quality of the lawn is a fertilizer called Milorganite and regular watering. It is found in your local lawn and garden stores and it is amazing. Treat the lawn as soon as you can to ensure time for the improvement to take effect. Then some trimming of the trees and hedges and some fresh mulch and you're ready to go. Of course if you have been neglecting your landscaping you may need to do additional catch up work, such as pressure washing or even re-sodding. Yet, the few things that I mentioned above will drastically improve the curb appeal of your property.

The approach to your home often forms buyers’ first impression of your home. Potential buyers spend a considerable amount of time with the realtor at the front door, both coming and going.
First impressions are lasting impressions, so you want to make them as positive as possible for your potential buyers. Spend some time ensuring that the first thing your potential buyers see is a sign that they are welcome.

The impression that your home makes on potential buyers will mean the difference between a few weeks on the market and a few months. When you adopt the minimalist approach that I am suggesting, you help potential buyers imagine their family living in your home.

The process of redecorating may seem time-consuming and expensive, but it does not have to be so. You will need to pack up your things anyhow, so why not get a head start? A fresh coat of paint will make you feel better about the appearance of your home when you leave it. And, most importantly, you will be thrilled to move on to the next phase of your life quickly, knowing that you have successfully sold your home.

Selling your home in central Florida (Orlando, Windermere, Celebration, Winter Garden, and more) is what we do best. Call us when you are ready to list your home for sale.

Dress Up Your Entranceway to Entice Buyers

Preparing your home for sale does not have to be a stressful process. If your home is well maintained and in good condition, few or no critical updates will be needed. This is the ideal situation for most homeowners, who do not always have the time that is required to embark on major renovation projects prior to the home’s sale.

If your home requires few or no updates, then you will be able to focus on its curbside appeal and interior appearance – the little details that will definitely capture the attention of potential buyers. One of the most effective ways to entice potential buyers is to dress up your entranceway. Whether you are welcoming potential buyers into your living room or through a grand foyer, the very first thing that they see should be an invitation to view the rest of your home. This does not mean a written invitation. Rather, through the décor of your entranceway, you can provide non-verbal invitations to get visitors excited about buying your home.

Here are some ideas for dressing up your entranceway that will stop potential buyers in their tracks and make them excited to be in your home:

Focus on Scent

One of the easiest and quickest ways to make your home more appealing is to fill your home with a non-obtrusive scent such as vanilla or even apple-cinnamon. A warm scent from a candle, potpourri or air freshener spray will catch more than just the visual attention of potential visitors.

If you have pets, do not try to mask their odor. Instead, reduce the pet odor by bathing your animals and emptying litter boxes. If possible, you may want to board your animals while your home is for sale.

Try to avoid cooking food that has a very distinct or pungent odor. Baking bread or cookies is a great idea, but avoid frying fish in garlic oil.

Paint Your Front Door

If your entrance door looks dingy, dirty, or just a little nicked and scratched, a fresh coat of paint may be the answer you have been looking for. Keep the color as neutral as possible and be sure that it complements the other colors used on the home’s exterior. Keep any glass on the exterior doors clean and free of fingerprints. If your doorknob looks aged, consider updating the hardware for a fresh new look.

Once you have painted and cleaned your front door, hang a seasonal floral decoration or wreath for a tasteful addition that serves as another way to say welcome to potential buyers.

A Fresh Coat of Paint Can Work Wonders
As with any area of your home, your entranceway will benefit from a fresh coat of paint. Patch any nail holes and select a neutral color that will blend nicely with the rest of your home. If you prefer to work with multiple colors, use a neutral and inviting color scheme. Avoid dark colors, particularly when light is limited in your entranceway.

Get Rid of… Everything!

One of the features that most potential buyers are looking for in a home is space. If your entranceway is cluttered, it could give buyers the impression that the home does not have enough storage space. If you are preparing to move, never place your boxes in the entranceway. Instead, put them in an out-of-the-way corner or use the garage as a pre-move staging area.

Remove family photos and other personalized décor from your entranceway. Family photos can make your home seem occupied, and this can reduce potential buyers’ ability to picture their family living in the home. Instead, opt for a minimalist, seasonal décor in your entranceway.

Take a Look at Your Staircase

The focal point of many entranceways is a staircase. Large homes and even smaller new homes may have large, open staircases that are visible at many angles from the front door. Walk through your front door and try to see your home from the potential buyers’ perspective. What gets your attention? How does the staircase look to you? Do you see ragged stair runners or chipped hardwood treads? Is the handrail painted to match the rest of the entranceway, or is it dirty from years of use? The answers to these questions may point you to the areas that you need to address in your entranceway.

Repainting your stairs or handrail may be a good way to start updating your staircase. You might want to consider having your stair runners professionally cleaned or even replaced. Even if you don’t plan to replace the carpeting throughout your home, consider replacing the stair runner in your entranceway, as it is a three-dimensional perspective that greets potential buyers as they walk through the front door.

Keep the Adjoining Rooms and Spaces Clean
When potential buyers walk through the front door and stand in your entranceway, they will catch glimpses of the other rooms in your home, so pay attention to the areas of adjoining rooms that are visible upon entering.

If a far corner of your living room is visible from the entranceway, don’t use it to stash boxes or children’s toys. Instead, consider extending the décor of your entranceway to that corner or add a large potted plan or tree to extend another warm welcome to your potential buyers.

Remember that it is important to keep your home as open and clutter-free as possible, particularly the main living spaces. While it may be tempting to convert your living room into a pre-move staging area, try not to fall into that trap, because it will make your room appear smaller and potential buyers may not be able to visualize their furnishings in a crowded space.

In conclusion, dressing up your entranceway will enable you to put your home’s best foot forward! By taking a little time to carefully inspect potential buyers’ view upon entering your home, you will be better prepared to meet and exceed the buyers’ expectations. Consider the way that your entranceway appeals to potential buyers as they enter your home. What do they see, hear, smell and feel when they enter? What quick and easy things can you do to improve the sensory impact? Following the simple advice presented above will enable you to capture all of the potential buyers’ senses, thereby making them more likely to become actual buyers.

Selling your home is a huge event. It is comforting to know that through a few simple actions you can entice potential buyers and even increase their willingness to pay more for your home.